Most organizations that already have a mature User Experience (UX) research and design practice still struggle to plan their long-term UX strategy

Years of user research expertise and diverse industry knowledge enable us to quickly deliver details about what drives your customer’s decision throughout each phase of their engagement journey. Once the strategy is set, UX designers will use identified requirements to develop and iterate designs using paper and pencil sketches, high-fidelity mockups, and interactive prototypes.

Behavioral Persona Development

  • Behavioral personas focus on providing insight to typical behaviors and context for the use of your product. When KLI creates behavioral personals the results include experience goals and end goals.

Customer Journey Mapping

  • A CJM is a graphical representation of a user’s: actions or “what they are doing”, the medium in which this is happening or “mobile, web, in-person”, what they are feeling “positive or negative emotions”, and their thoughts.
    By contextualizing these steps and interactions, KLI researchers can work with your team to better identify areas of opportunity and work towards improving users’ experiences.

A successful customer journey map captures the various stages of the customer experience with a company, and the emotional responses the experience generates

Joint Development Workshops & UX Research Strategy Workshops

  • Key Lime Interactive’s most senior researchers will partner with your leadership and stakeholders to help create a refined user research plan for the many initiatives and business goals that your organization is currently struggling with.
  • Workflow Discovery
  • User Requirements Definition

If you are a CMO, VP or Director of User Research and want assistance or a second opinion on your organization’s UX strategy, we would be happy to be your trusted partner.

For more information on getting started with your strategic workshop, click the link below.

Big Data Visualization

Design is driven by continuous insights gained through observation, UX research, and testing with the intended end-users

Learn More About Our Competitive Benchmarking Reports

We offer syndicated reports in various industries as well as competitive benchmarks and industry trends and innovation reports that can be customized for your needs. Click here for a full list of all our reports!

Profile competitive landscapes for your industry

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